Welcome

Thank you for visiting Paducahsun.com, online home of The Paducah Sun.

Calendar
June 2012
S M T W T F S
27 28 29 30 31 01 02

Click here to submit an event.

Fresh beef at McDonald's

By JOSEPH PISANI Associated Press

NEW YORK -- Coming soon to McDonald's: Fresh beef.

The fast food giant said Thursday that it will swap frozen beef patties for fresh ones in its Quarter Pounder burgers by sometime next year at most of its U.S. locations. It's a major change for McDonald's, which has relied on frozen beef for more than 40 years.

Employees will cook up the never-frozen beef on a grill when burgers are ordered.

"It's a really hot, juicy burger," said McDonald's USA President Chris Kempczinski.

Fresh beef has been the biggest selling point at rival Wendy's. Yet there are larger forces at work that have prompted other menu changes at McDonald's, known for decades more for the billions of people served than its culinary choices. The world's largest hamburger chain has been trying to improve its image as more people shun processed foods. Last year, it removed artificial preservatives from chicken McNuggets and cut out high-fructose corn syrup from its buns.

"Fresh, just as a word and a concept, still carries so much weight for customers," said Robert Byrne, the senior manager of consumer insights at Technomic, a food industry market research firm. He believes the move to fresh beef will likely drive more people to the Golden Arches and help boost its image slightly.

McDonald's is trying to stem a streak of adverse trends that led to an executive shake-up two years ago. The company brought in Steve Easterbrook as CEO to steer the company in a more promising direction. It's an ongoing endeavor.

Earlier this month, McDonald's Corp. acknowledged that it lost 500 million customer transactions in the U.S. since 2012, mainly to other fast food rivals.

Big Macs and other hamburgers will still be made with frozen beef. But Kempczinski said McDonald's is open to making changes to more of its menu items.

It tested the fresh beef Quarter Pounders for about a year, eventually bringing it to more than 400 restaurants in the Dallas area and Tulsa, Oklahoma.

Customers ordered more Quarter Pounders and visited the restaurants more often, said Kempczinski.

Comments made about this article - 0 Total

Comment on this article

Your comment has been submitted for approval
captcha 991a6a97acf246bfa5acc82bd2d91c51
Top Classifieds
  • 13 yr. old Tenn. Walking Horse Geldin ... Details
  • 6 AKC registered Rottweiler Puppies, ... Details
  • SEEING is believing! Don't buy p ... Details

Most Popular
  1. State police investigating inmate death
  2. LongHorn Steakhouse will be built in Paducah
  3. City commission puts off vote on disputed project
  1. LongHorn Steakhouse will be built in Paducah
  2. 'Ewe Are My Sunshine' collects top quilt award
  3. Caldwell crash kills driver
  1. State police investigating inmate death
  2. LongHorn Steakhouse will be built in Paducah
  3. City commission puts off vote on disputed project
Discussion

Check out these recently discussed stories and voice your opinion...